September 16, 2008 08:01 AM Eastern Daylight Time 

InformationPages and Boomdash Partner to Develop Integrated SEM Solution

Integrated SEM Solution Will Provide Directory Publishers with Turn-Key Solution to Purchase Paid Advertising on Google and Yahoo

MADISON, Wis.--(BUSINESS WIRE)--InformationPages.com, Inc., a leader in Internet directory solutions, and Boomdash, LLC, an innovator of Search Engine Marketing (SEM) solutions for Local Businesses, announced today a partnership to develop an integrated SEM solution. This partnership will provide Directory Publishers with an easy way to provide both SEM to their category and city pages as well as offer SEM solutions to their advertisers.

“InformationPages is the exclusive online directory provider to many of the leading independent directory publishers,” said Doug Neal, President & COO of Boomdash. “We are excited about developing an integrated SEM solution that leverages the existing investment publishers have already made in InformationPages.”

Independent directory publishers are implementing new media advertising opportunities to provide additional value to their customers. Meeting this demand can be time consuming and costly. Integrating InformationPages and Boomdash will allow publishers to leverage their existing advertiser data already utilized by InformationPages to automatically create well-targeted and cost-effective SEM campaigns.

“Boomdash’s unique approach to SEM provides a compelling and effective solution for our customers who want to increase the visibility of their Internet Yellow Pages directory and offer SEM products to their advertisers,” said M. Carey Bernier, Executive Vice President & COO of InformationPages. “Integrating InformationPages online product with Boomdash Reach & Go will provide our customers with an easy and effective way to promote their online directories on Google and other search engines.”

About InformationPages

InformationPages.com, Inc. is a Delaware corporation headquartered in Madison, Wis. Since 1999, InformationPages has provided Yellow Pages publishers award-winning automated pagination tools that, in addition to standard list-view results, replicate the “Look & Feel” of print directories online. Mobile, CD and Print pagination round out the most complete and comprehensive product line in the industry. Clients from Chile to North America and Guam to Bermuda recognize the InformationPages pagination engine as the fastest and most dynamic available. More information is available at www.informationpages.com.

About Boomdash

Boomdash, LLC is headquartered in Ann Arbor, Mich. Founded in 2007, Boomdash provides local businesses with managed SEM and conversion tracking services via its automated ad platform Reach & Go. Selling its products exclusively through channel partners such as Independent Yellow Page Publishers, Boomdash has experienced rapid adoption of its services in North America. More information is available at www.boomdash.com.